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Career Centre Report
MKT370 - Market Research & Consumer Behaviour
This report aims to suggest recommendations on how to improve the level of student participation in career events at Hult International Business School. Primary research was conducted in order to analyse the current level of participation as well as identify areas of improvement and how to implement the recommendations.
Deliveroo: Brand Evaluation
MKT360 - Brand Management
This report aims to analyse and evaluate the branding of Deliveroo. This was first achieved by constructing a brand key model in order to further understand the essence of the brand and the values they represent. This report also aims to establish the market segmentation of Deliveroo's target audience, highlight the different target groups as well as identify the brand's overall positioning in the market. Finally, a close analysis of the marketing mix of the company was done and further elaborated with regards to how they add value to the Deliveroo brand as a whole.